Travel Journal — Mexico City

A Unique Souvenir from Mexico: Dr. Simi Keychain

From Pharmacy Mascot to Mexico’s Quirky Icon

Cindy Roaming
2 min readSep 23, 2023

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Photo by Author

In my previous story,

During a leisurely stroll down Reforma, I stumbled upon some unique souvenirs — a keychain featuring a Mexican president.

Yet, what lay around the corner was even more captivating: a doll keychain with a bald head and a distinctive mustache. It looked familiar to me. As I made my way home, passing by a Farmacias Similares store, I was greeted by an unexpected sight — Dr. Simi grooves to the rhythm of reggaeton music. It was a moment that stopped me in my tracks, and I couldn’t help but remember the keychain that I had just seen.

Photo by Author

Well, for those of you who don’t know Dr. Simi, it is the iconic mascot of Farmacias Similares, Mexico’s largest drugstore chain with over 8,500 stores nationwide…

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Cindy Roaming

I write about my travel story, foods, and culture. Currently in Mexico City🇲🇽