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Travel Journal — Mexico City
A Unique Souvenir from Mexico: Dr. Simi Keychain
From Pharmacy Mascot to Mexico’s Quirky Icon
2 min readSep 23, 2023
In my previous story,
During a leisurely stroll down Reforma, I stumbled upon some unique souvenirs — a keychain featuring a Mexican president.
Yet, what lay around the corner was even more captivating: a doll keychain with a bald head and a distinctive mustache. It looked familiar to me. As I made my way home, passing by a Farmacias Similares store, I was greeted by an unexpected sight — Dr. Simi grooves to the rhythm of reggaeton music. It was a moment that stopped me in my tracks, and I couldn’t help but remember the keychain that I had just seen.
Well, for those of you who don’t know Dr. Simi, it is the iconic mascot of Farmacias Similares, Mexico’s largest drugstore chain with over 8,500 stores nationwide…
